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If you don’t know where you’re going, you’re never going to get there – Mike Woods – Sips, Suds & Smokes

Sips, Suds & Smokes started out life as a radio show. Six years later, it’s grown into a podcast with an impressive listenership spread across six countries.

Mike Woods is one of the co-hosts. In each episode they talk about ‘everything good in life worth discussing’ – from wine to tea, coffee to beer, whisky and cigars.

In today’s Podcast Success Academy episode, James Marriott chats to Mike to hear the story of the show’s transition from radio to podcast and the Top Tips he’s learned along the way.

You can get a bonus tip from Mike in his written case study, in the Resources section of the Podcast Success Academy right now.


Mike’s top quotes:

“If you don’t like what we’re talking about this week, we’re going to talk about something completely different next week.

“Tell your audience where you’re going each episode, and then take them from A to B.

“You should plan and execute. Our show is lightly scripted.

“If you don’t know where you’re going, you’re never going to get there.

“Get some decent audio gear – quick – and stop screaming into your microphone and using your iPhone earphones. That is so irritating.

“The microphone I’m talking into today is $60. We’ve used $400 and $1000 microphones – we don’t sound any better on people’s phones or laptop speakers with them. We’re no funnier with a more expensive microphone, that’s one thing we have figured out.

Links to Mike and his show:

Mike’s website:

Follow his show on Twitter:

Listen on Apple Podcasts:

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